“Soft Landing”

Concept

Here's the thing about interviews: they're terrible. Everyone's performing, the lighting is harsh, and nobody's saying what they actually mean. So we're doing the opposite. Two people, getting ready for bed together, sipping Magnesi-Om until we're loose-limbed and honest. It's part slumber party, part confessional, part skincare routine. We wash our faces while talking about breakups. We put on pajamas while discussing creative blocks. It's intimacy as content, vulnerability as entertainment, and somehow it works.

Execution

We start wired and end whispering. The Magnesi-Om does its job—muscles soften, guards drop, conversation deepens. I'm cleansing, they're in an old t-shirt, we're both melting into something real. The format gives us permission to be human: tired, unguarded, face-tape on, saying the things we'd never say at the Dear Media studios. Written pieces capture the late-night poetry of it all. Video shows the transformation—how people change when they stop trying to be impressive and start trying to be comfortable.

Appeal

People are starved for something real. They want to see their heroes without the armor, want conversations that feel like friendship, want to be part of something tender instead of transactional. This isn't wellness content masquerading as entertainment—it's entertainment that happens to involve chemical face exfoliant and magnesium-maybe even a chat while foam rolling. It's what happens when you stop asking "What's your five-year plan?" and start asking "What keeps you up at night?" or more likely “What is your sleep shirt all about?”